News & Press

White Wine Emoji Fails to Get Approval from Unicode (Again) | Aug 19th, 2019

A white wine emoji is simply not meant to be — at least for the time being. Despite submitting a 19-page proposal to the Unicode Technical Committee (UTC) — the international team that handles these very important emoji matters — winemaker Kendall-Jackson, which has championed the campaign, was recently informed of the UTC's intention to "continue to consider [a] 'white wine' emoji for future addition," as stated in the minutes of their July meeting.

The Petition for a White Wine Emoji Has Been Sadly Rejected | Aug 19th, 2019

If you’ve ever scrolled through your phone looking for a white wine emoji, you’re not alone. But sadly, despite petitions from around the world, it doesn’t look like you’re going to get one any time soon.

Kendall-Jackson, one of the top-selling producers of white wine in the U.S., has been leading the charge on the mission to get a white wine emoji for over a year now. Teaming up with the global wine community, the brand has submitted several lengthy proposals to the Unicode Technical Committee — the governing body who decides what becomes an emoji, because it’s 2019 and yes, that exists — since July 2018. 

After three revisions culminating in one final 19-page proposal, Kendall-Jackson heard the result of their fight for representation at the UTC’s July meeting, held on the Microsoft Campus in Redmond, WA — and it wasn’t what they hoped. 

White Wine Aficionados Up in Arms About Emoji Snub | May 10th, 2019

It’s officially white whine season.

Vintners and aficionados are up in arms over the glaring absence of an official white wine emoji on iPhones and Android devices, despite a yearlong campaign by maker Kendall-Jackson to convince Unicode (the organization that “controls” emojis) to add the symbol.

“I’m outraged,” said NYC wine auctioneer Charles Antin. “The lack of a white wine or rosé emoji is our Mueller Report in the wine business. It’s the thing everyone is focused on.”

Mark Oldman, wine expert and author of “How to Drink Like a Billionaire,” said Unicode’s oversight “discriminates against some of the world’s most exciting and coveted wines.”

Kendall-Jackson Will Take the Fight for a White Wine Emoji to the Next Unicode Meeting | May 10th, 2019

Last year, when Kendall-Jackson announced it was spearheading a campaign for the addition of an official white wine emoji (currently, the wine emoji is almost always presented as a red), skeptical wine drinkers could have simply dismissed the whole thing as a publicity stunt. But turns out the California-based winery is truly on a mission, and the next stop is to take their argument to the governing body behind emojis — the Unicode Consortium — at its next meeting, scheduled for July 23 to 26 at the Microsoft campus outside of Seattle.

This company submitted a 15-page proposal for a white wine emoji, and we get it | Aug 6th, 2018

For so many of us, emojis are a crucial part of expressing ourselves, whether we’re writing a text or figuring out the perfect caption for our latest Instagram photo. But how can we properly get our thoughts and feelings across if the emojis we need don’t exist?! If you’ve ever been frustrated that you can only share a red wine emoji even if you’re drinking white, don’t fear — there are people out there working to right this wrong.

USA Today - A white wine emoji could be heading to your keyboards | Aug 6th, 2018

Wine lovers may have something to celebrate since a white wine emoji could be on the way.

A White Wine Emoji May Finally Be Added To Keyboards | Aug 6th, 2018

Wine may be a tactile, gustatory experience, but in today’s age of symbols over text and life through the lens of Instagram, we’re also tasting wine through pictures. For white wine lovers, this can be frustrating, since the increasingly popular emoji keyboard includes only one type of still wine: a glass of red.

This winery wrote a 15-page proposal for a white wine emoji — and it worked! | Aug 6th, 2018

Hold onto your glass: A white wine emoji may be coming soon to a phone near you. Sonoma County winery Kendall-Jackson recently submitted a 15-page proposal for a white wine emoji to Unicode, the governing body for international coding standards, and it was selected for review by the Unicode Technical Committee.

So, we don't want to get our hopes up, but ... our hopes are up.

GMA - Someone submitted a white wine emoji and we're all praying it becomes a thing | Aug 6th, 2018

Unicode Technical Committee, the governing body tasked with regulating emojis for international coding standards, recently selected for review a proposal to add a white wine icon.

Kendall-Jackson Is Thirsty for a White Wine Emoji | Aug 6th, 2018

And it’s calling on wine lovers to make it happen.